When Arsenal unveiled their new away kit, we immediately noticed its striking resemblance to the iconic Lynx Africa can. It only felt right to react in real time and give fans exactly what they were thinking: a “Lynx Africa Away Kit” edition.

What makes it special? Absolutely nothing. Same colors, same can, same fragrance as always. An accidental multi-million-pound collaboration for our client, Lynx with a zero-budget campaign.