The brief for De’Longhi was to drive at-home coffee consumption over drinking it out.During research, we identified a cultural insight: celebrities are almost always photographed with a takeaway coffee, except Brad Pitt. Since becoming a De’Longhi ambassador in 2017, he stopped drinking coffee on the street and started enjoying it at home.We turned this insight into an idea: if paparazzi could no longer catch Brad Pitt drinking coffee on the street, we would bring one inside. By planting a paparazzi in his home, we’d photograph him where he now enjoys coffee; at home.While the campaign never launched due to image and weight considerations, this is the story of what could have been.